The poster project was assisted by Scott Chandler, a marketing manager at Rolling Hills Casino. Scott wanted to make a difference in the education of local students, so he called Christine Lee and offered to share his knowledge of the elements of effective design in marketing and advertising. “The students got a good look at what good and bad design looks like,” he said. “The goal of good design is to sell something — a service or a product or an idea. The goal is not art.”
With this in mind, he worked with Christine to guide the students through development of the 2012 Corning Wine, Food and Art Show posters. Making multiple return visits to the classroom, he offered critiques and small presentations to help the students relate to this real-world opportunity. After the posters were completed, he taught the students how to present their entries professionally for judging.
While the 2012 poster project has ended, the collaboration with the classroom has not. Rolling Hills has purchased a year's subscription to Communication Arts magazine for the school, to keep the students updated on the field. Cooperation between Corning High and Rolling Hills is also helping the classroom upgrade their design software to Illustrator. Christine Lee plans to take design courses over the summer to refresh her own skills.
“I hope to expand my involvement,” says Scott. “I am so grateful to find something that applies my experience to the next generation. It feels good.”
Rolling Hills Casino and Expect More Tehama encourages more people to take Scott's lead by finding meaningful ways to extend their personal experiences and passions to the educational experience of young people.